Profile: Cooperativa On Line Radio

July 21, 2009 at 2:59 pm Leave a comment

7-15-2009 7-05-45 PM

coop 2

Date data downloaded : July 15

Industry sector :  On line version of Radio.

Twitter ID : @Cooperativa
Followers : 2,798
Following : 1
Ratio followers/following : do the math (>1 is better, to a point)

Number posts : 50,374
Account created : 2009
First post :  2009

Bio: not enough information about their background other that online radio, maybe like Serving the audience since 1935.

URLS: http://www.cooperativa.cl/
Twitter :http://twitter.com/Cooperativa#/Cooperativa
Bio link : http://www.cooperativa.cl/prontus_cooperativa/site/artic/20080603/pags/20080603113703.html
Facebook : http://www.facebook.com/home.php#/pages/Cooperativa/12429322861?ref=search
MySpace : NONE
LinkedIn : They do not have a current site, but they offer a link from their news to LinkedIn.
Org Blog : http://www.cooperativa.cl/prontus_nots/site/edic/base/port/blogs.html
Website home : http://www.cooperativa.cl/
Other (Videos) http://www.cooperativa.cl/prontus_media/site/edic/base/port/videos.html

Other (Podcast): http://www.cooperativa.cl/prontus_nots/site/artic/20081128/pags/20081128172416.html

About:

Radio Cooperativa was funded back on February 17 1935 in Valparaiso Chile. Cooperativa has been a very important part for Chile during the 50s, 60s and 70s and since then, it has become a leader on audience preference with their programing. It has specialize in the transmission of local and international news and information local and international through the web.  They have also incorporated social media, video broadcasting, Podcasting and blogs.

(5) Analysis

A. General

(A.1) Background: It has a plain background, no busy, the reflection of their avatar looks great.

(A.2) Avatar: they use their logo-avatar
(A.4) Transparency: They offer only links to their news or important news through Twitter.
(A.5) http://www.cooperativa.cl/prontus_cooperativa/site/artic/20080603/pags/20080603113703.html

B. Tweets

(B.1) Replies: No replies through Twiter
(B.2) ReTweets: They have not used the RT.
(B.3) DM requests: No DM requests used yet.
(B.4) Hashtags: They have not used the hashtag.
(B.5) Favorite tweets: About
(B.6) Currently they only use Twitter for their headlines news that link to their web page.

C. Questions/Suggestions
(C.1) Include some two communication messages like replies, RT, DM and Hash.

E. Conclusion

It is a radio  on line that it is experimenting social media as tools to reach audience, but they have not yet engaged in a two way conversation through Twitter.  However, it is one of the most innovative on line radio stations in South America. They have A la carte’ services, podcast, blogs, video, live video broadcasting and of course twitter, they even offer tutorials and information about Twitter and Facebook. They currently have not fully engaged in a two way conversation with the audience, most of their tweets are links to their web site with a very well written headline.

Translated examples in Spanish to English.

Tweets

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Profile: El Universal Mx Methodology for Selecting Accounts on Twitter

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