Learning Moments from Twitter
Twitter started as a tool to communicate with friends and family or just to share with others about your day. However, Twitter has been use lately as a tool for various organizational purposes: Marketing, public relations, organizing, mobilizing, branding, social media reputation ans lately for job search and many more. Also the use of tweets has become more global and through this venue, people around the world may have other venues of access according to their needs and accessibility. For example, in Mexico and in other parts of Latin America, mobile is the venue to have access to social media tools. Many people in Mexico were not aware that this tool could be use or access through texting, but after a report from CNN in Spanish about how people in Mexico used Twitter to mobilize people to vote “No Vote”, people became more aware of what Twitter was. I posted a link with instructions on how to use your text message service to tweet in Mexico and withing minutes I had 56 clicks to the link.
I think the discovery above was very interesting, because even though I was aware about the mobile accessibility in Mexico, I was not aware that Twitter could be accessed through text message and that it could be a great potential in Mexico and in other parts of the world where text message is the only availabe/affordable technology in other parts of the wold. Good job Twitter!
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