Profile: Cooperativa On Line Radio

Date data downloaded : July 15

Industry sector :  On line version of Radio.

Twitter ID : @Cooperativa
Followers : 2,798
Following : 1
Ratio followers/following : do the math (>1 is better, to a point)

Number posts : 50,374
Account created : 2009
First post :  2009

Bio: not enough information about their background other that online radio, maybe like Serving the audience since 1935.

URLS: http://www.cooperativa.cl/
Twitter :http://twitter.com/Cooperativa#/Cooperativa
Bio link : http://www.cooperativa.cl/prontus_cooperativa/site/artic/20080603/pags/20080603113703.html
Facebook : http://www.facebook.com/home.php#/pages/Cooperativa/12429322861?ref=search
MySpace : NONE
LinkedIn : They do not have a current site, but they offer a link from their news to LinkedIn.
Org Blog : http://www.cooperativa.cl/prontus_nots/site/edic/base/port/blogs.html
Website home : http://www.cooperativa.cl/
Other (Videos) http://www.cooperativa.cl/prontus_media/site/edic/base/port/videos.html

Other (Podcast): http://www.cooperativa.cl/prontus_nots/site/artic/20081128/pags/20081128172416.html

About:

Radio Cooperativa was funded back on February 17 1935 in Valparaiso Chile. Cooperativa has been a very important part for Chile during the 50s, 60s and 70s and since then, it has become a leader on audience preference with their programing. It has specialize in the transmission of local and international news and information local and international through the web.  They have also incorporated social media, video broadcasting, Podcasting and blogs.

(5) Analysis

A. General

(A.1) Background: It has a plain background, no busy, the reflection of their avatar looks great.

(A.2) Avatar: they use their logo-avatar
(A.4) Transparency: They offer only links to their news or important news through Twitter.
(A.5) http://www.cooperativa.cl/prontus_cooperativa/site/artic/20080603/pags/20080603113703.html

B. Tweets

(B.1) Replies: No replies through Twiter
(B.2) ReTweets: They have not used the RT.
(B.3) DM requests: No DM requests used yet.
(B.4) Hashtags: They have not used the hashtag.
(B.5) Favorite tweets: About
(B.6) Currently they only use Twitter for their headlines news that link to their web page.

C. Questions/Suggestions
(C.1) Include some two communication messages like replies, RT, DM and Hash.

E. Conclusion

It is a radio  on line that it is experimenting social media as tools to reach audience, but they have not yet engaged in a two way conversation through Twitter.  However, it is one of the most innovative on line radio stations in South America. They have A la carte’ services, podcast, blogs, video, live video broadcasting and of course twitter, they even offer tutorials and information about Twitter and Facebook. They currently have not fully engaged in a two way conversation with the audience, most of their tweets are links to their web site with a very well written headline.

Translated examples in Spanish to English.

Podcast Project Sample

Class Reflection Week 1

During this last podcasting class we learned that about 18% percent of the population in the United States listens to podcasting. This number can be seeing as a low percentage; however when this number is compared to the percentage of the people that use internet the number is no longer low. According to Internet world Stats 45% of the population in the United States uses internet, if we compare this number with the number of people who use podcasting, then this translates to 40% of the people in the United States that use internet, also use podcasting.

Podcasting has broken the barriers of time, because the customer is not restrained to when to listen to a program/podcast, the customer can decide when the best time for him/her to listen to it is. In addition, the customer can choose what to listen to, instead of the content creator forcing the customer to its material. Customers can choose from thousands of podcasting content like, news, classes, documentaries, comedy shows etc.

The audience for content is changing to mobile technology to access their favorite show, for example some people use their iPod , “MP3 Player” or cell phone to listen to special programs from NPR while they are exercising at the gym or commuting to work. Mobile content like podcasting has a potential market, especially in young people (Less than 40) who use mobile devises like iPod, “MP3 Player” or cell phone with the capability to play audiophiles. According to comScore.com press release, states that the number of people in the U.S. using their phone to access information and news online doubled over the last year.

Presidential Election 2008 Video

Reflection

My learning goals for the class are to be able to understand how economics directly applied to the digital media market and how I can use this knowledge to create market opportunities.   I truly believe that my lack of knowledge in this area is preventing me from creating real business opportunities to share my creativity as an artist.  Learning more about the concepts use in information economy and how to apply these concepts to increment business opportunities will enhance my ability and skills to produce art, and training and learning tools in Spanish for consumers not only in the Latino community, but for the community at large.

 

I want to learn how to create weblogs and  how to post and share information, pictures, videos, weblinks etc. and how to have access to other weblogs that may have the same interests in content as I do.

 

I also want to learn more about how to make good book reviews.  This will help me to

Improve my writing skills in English (as English is my second language). This is very important to me because I will use these skills for other classes in this program and professional purposes as well.  I want to be able to increase my vocabulary by using the readings in this class that will introduce me to new words and concepts.  I also want to improve my English speaking skills using the discussion time to listen and talk to my classmates.

Reflection

 One of my biggest surprises for this lecture was to learn that economics as I knew it,  has changed (from industrial to information).  For instance, information economy is based on the exchange of knowledge and information services, but not so much on tangible goods. This was a surprise for me because I never made a conscious distinction between tangible goods and intangible goods.  Therefore, I didn’t think that there was a difference between the economy in the industrial era and the economy in the information era. This learning experience made me think for the first time in business as the art to make business as this new information era provides the opportunity to be creative and produce an income base on this creativity (blue collar vs. creative, thinking people).

 

I was also surprised of how little I knew about how this information technology worked.  For example I didn’t know anything about internet protocols like HTTP, IMAP, TELNET, etc. In addition, I didn’t know that a garden wall was a closed network and that this can be used as a method of creating a monopoly or securing an information system. Also, learning about collapsing space and time made me realized how important this concept was to create information accessibility to be able to create a global community.

 

Lastly, learning more about standards, scarcity, market replacements, supply and demand and competitive markets, opened up a new perspective in the way I think about economics in this information era.

 

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