Negative Advertisement in Presidential Campaigns

The article “Decision 2004: The war for the White House” offers a similar picture of what is currently happen in this 2008 presidential election campaign. Both campaigns had engaged into a war of negative advertisement between the presidential candidates. However, during this current election a shift has occurred thanks to more technology accessibility for the people. Now more people can make a direct contribution to this political campaign war by sharing their opinions and creating content throughout blogs, social networks and video sites. This way, shifting the power toward people and taking it away from corporate media’s agendas.