Article Analysis: Micro-blogging as Online Word of Mouth Branding

According to the article Micro-blogging as Online Word of Mouth Branding, micro-blogs like Twitter are now serving as electronic Worth Of Mouth (eWOM), forming a eWOM branding which is based on social networking and trust. This aspect is very important, because with the new technology allowing us to increment our social networks through micro-blogs like Twitter, trust needs to be present among the members even if they do not know each other in person. This trust comes from member’s reputation, which is created by being a part of a large conversation first, so that the new member can build a good reputation among his/her social network.